Doç. Dr. Duygu AYDIN ASLANER

Duygu AYDIN ASLANER

Istanbul Kent University

Department of Public Relations and Advertising

duygu.aydinaslaner@kent.edu.tr

Associate Professor Duygu Aydın Aslaner is an academic with extensive experience in teaching and research. She earned her Bachelor's degree in Public Relations and Publicity, with a double major in Journalism, and later completed her Master’s and Ph.D. studies at Yeditepe University. Since 2017, Dr. Aydın Aslaner has been a faculty member in the Department of Public Relations and Advertising at Istanbul Kent University. Her research interests include digital public relations, digital branding, advertising, and marketing communication. She has published numerous articles, conference papers, and book chapters both nationally and internationally. As an accomplished author, she has written several books on generational dynamics and has upcoming works, including Generations and Shopping in Türkiye in the Digital Age, as well as edited volumes on digital marketing communication and Gen Z Realities in the Digital Age.In addition to her academic work, Aydın Aslaner actively engages in training and brand consulting, and she participated as a speaker at the 13th World Marketing Summit led by Philip Kotler.