The Effect of Real and Fictional Characters Used in Brand Advertisements to the Brand Association

KIRGIZ A. C.

6th International Symposium Communication in the Millennium, University of Texas at Austin (USA), Anadolu University, Istanbul University., 03 Mart 2008, (Tam Metin Bildiri)

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • İstanbul Kent Üniversitesi Adresli: Hayır