6th Annual Conference of ASFAAG 2026 , İstanbul, Türkiye, 19 - 21 Haziran 2026, ss.38, (Özet Bildiri)
The present study aims at investigating the relationship between green finance and sustainability
in the rubber industry being environmentally sensitive and resource intensive. It proposes a
simplified mediation model where environmental strategies have a mediating impact on increasing
sustainability performance. A quantitative approach using survey research in 36 firms is adapted
to address the relationships using Hayes’ PROCESS macro (Model 4) and assess the direct and
indirect effects.The initial findings reveal that green finance has a statistically significant effect on
the environmental strategy and sustainability performance. However, the direct and indirect effect
of the environmental strategy on sustainability performance is found to be insignificant, indicating
no mediation. The results suggest that green finance contributes to firms sustainability even in the
absence of formalized environmental strategies.