About

Digital Game Design and Innovation Lab is an interdisciplinary research center redefining game technologies through the lens of Artificial Intelligence, Extended Reality, and Data Science. Our lab analyzes the impact of digital ecosystems on human perception using Cognitive Load and neuro-design methodologies, while transforming physical environments into smart spaces through Digital Twin technology and AI-driven simulations. By integrating urban spaces with digital art through architectural projection and Interactive Media Design, we aim to develop technologies at universal scientific standards and shape the future of global creative industries.