PERSONALIZED MARKETING AND CUSTOMER LOYALTY: A STUDY IN THE RESTAURANT INDUSTRY


ŞENCAN A., Phyo L. L., Ye P. S.

8th INTERNATIONAL BLACK SEA SCIENTIFIC RESEARCH AND INNOVATION CONGRESS, 23 May 2026, pp.225-231, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • Page Numbers: pp.225-231
  • Istanbul Kent University Affiliated: Yes